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Tom Monto

Edmonton's Southgate Centre mall -- Slogans evoke surprise

Edmonton's Southgate Centre (the old mall) now has new look and new slogans:


"Delightfully in options" is a bit odd English


"Delightfully in convenience" is downright strange


Sounds a lot like "inconvenience" which is a bad thing.


"Delightful options" and "delighful convenience" would have made more sense.


if it had been pure Japlish, it might be "delightfully family shopping in nature."


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Also why not put designation of the exits on the map

and North on the map?

not every one can see where the mall's NE door is on the map, to find where the car is parked...


And how about a simple list of the stores in the mall with their address, cross referenced to the map?


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